Entries by Ed Levy

The Fanny Pack Resurrection

Whether you love them or loathe them, fanny packs are a topic of fashion buzz dating back to arguably the 1950s. From must-have festival bags to high-fashion statement pieces, the handy pouches’ origins were designed to serve as functional and convenient mini packs that have had quite the evolution into today’s modern society.  The Rise […]

Speed & The Promo Product Industry

The one real differentiator today is the speed with which you can deliver and respond to client needs. Are you prepared? By Andy Cohen for ASI Central As a customer, you don’t realize how conditioned you’ve become to order-fulfillment expectations until something doesn’t meet those expectations. I was recently having work done in my kitchen, […]

Corporate Holiday Gift-Giving That Stays On-Brand

POST WRITTEN BY Rebecca Kowalewicz Buying holiday gifts for your clients can be a daunting task. From finding gifts that are cost-effective to items that take little thought and are easy to order (fruit baskets, anyone?), when it comes to holiday gift-giving, the idea isn’t to send out what everyone else does but something that […]

An Open Letter to Promotional Product Buyers

Why you should work with a consultant. 8/29/2019 | Joel Schaffer, MAS, The Take Away – Originally published on Promocorner.comhttps://www.promocorner.com/promojournal?i=3695 Dear Promotional Products buyer: I am sorry for calling you a buyer. After 52 years in promotional marketing, I recognize that you are not a buyer but you may be tasked with building your business […]

Brand Hijacking

Requests for artwork and designs using other brands’ intellectual property without permission—honest mistake or not—are a growing challenge for distributors. What’s the motivation behind the practice, known as brand hijacking, and how can industry companies address it? by Joseph Myers For Promo MarketingAugust 2019 Let’s open with a hypothetical scenario. A nonprofit client comes to you […]