Entries by Ed Levy

Onboarding in 2019: What a Knock-Out First Day Should Look Like

** Edventure Promotions note:  A well-designed and stocked Welcome Kit can create a connection to the company culture, make an employee feel like part of the team, provide the tools and documents they need for success and send a message about your brand and values.  The return on investment of this type of onboarding tool […]

Creating a Superb Employee Welcome Package (with Examples)

Written by RisePeople Staff A new team member’s first few days, and indeed, their first few weeks, are critical to how they’ll work with the company long term. A superb welcome package is important for helping new team members settle in quickly and be productive almost immediately. Employee welcome packages might take a bit of time […]

‘Cheap Swag’: The Promo Industry and a Perception that Just Won’t Quit

by Sean Norris for Promo Marketing Magazine January 24, 2019 On Friday, Nov. 2, 2018, Fast Company published an article titled “It’s time to stop spending billions on cheap conference swag.” The thesis was right there in the headline, direct and unambiguous. But the page title—the one that appears on your browser tab and in some Google search […]

Old Dogs, New Tricks

By Charles Pappas for Exhibitor Magazine Idexx Laboratories Inc. unleashes a slew of marketing tactics at the Western Veterinary Conference – everything from augmented reality to chocolate dog poop – and tops its sales goal by nearly 200 percent.  When Idexx Laboratories Inc. began planning its strategy for the 2018 Western Veterinary Conference (WVC) in […]