Entries by Ed Levy

QR codes take off!

QR codes take off! Connect and Measure your promotion in an instant! by Helen Leggatt As the number of Smartphones being used around the globe increases so, it seems, does the popularity of quick response (QR) codes among businesses large and small. Even the USPS is encouraging mailers to use the device on mailings. QR […]

Schick Quattro Tour Evokes Shaving

Schick Quattro Tour Evokes Shaving, Sans the Shower The Grove in Los Angeles has become a gathering place for throngs of women—young and oldish—since the sexy actor Mario Lopez began hosting the entertainment news show “Extra” from that location making it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick […]

SnowEd In -The Great Chicago Blizzard of 11′

SnowEd In -The Great Chicago Blizzard of 11′ ‘Weather’ you were scoffing at the weather man’s predictions and the mass hysteria that ensued, or stood in lines at stores that were comparable to the Batman ride at Six Flags, you’re life was affected in some way by the blizzard. You have by now watched more […]

Ask Ed: How to Increase Trade Show Attendance

Dear Ed, We are a regional franchisor with 165 total Franchisees and we are always looking to increase attendance at our trade show events. Having failed in the past, we heard that you are experts in creating promotional campaigns that have measurability. We really like direct mail as the method to grab the franchisee’s attention because it is personal and the […]