Entries by Ed Levy

Storytelling Builds Better Brands (For Promo Businesses and Their Clients)

By RJ Hagel for Promomarketing.com Storytelling is ingrained in each and every culture. It’s been part of our livelihood since the beginning of time. Stories—including the ones told through marketing—are consumed in different ways, and we build emotional connections not just with the story itself, but with the environments we consume them within. If I were […]

25 Facts about Promotional Products

Do you have a prospect that is considering incorporating promo products into their marketing mix but is maybe concerned about ROI? Let the facts do the talking! We’ve got 25 useful facts and stats to back up your sales and marketing strategy! Aaaand, we’ve pulled them together in a shareable infographic to help you show prospects and clients […]

New Additions and Old Classics in Promotional Drinkware

By Brendan Menapace for Promo Marketing Look around you right now. Chances are there’s at least one piece of drinkware within arm’s reach. The chances are even higher that there’s a logo on it. Be it a coffee mug from your trip to San Antonio, your water bottle you got for free when you signed up […]

The Psychology of Colors in Marketing

By Dashburst for Smallbiztrends.com Do you feel serenely calm when surrounded by green fields and blue skies? Have you ever asked what does the color red represent and why you feel slightly alarmed when staring at a red stop sign? Color psychology study’s hues as a determinant of human behavior, and it is used by […]