Old Dogs, New Tricks


By Charles Pappas for Exhibitor Magazine

Idexx Laboratories Inc. unleashes a slew of marketing tactics at the Western Veterinary Conference – everything from augmented reality to chocolate dog poop – and tops its sales goal by nearly 200 percent. 

When Idexx Laboratories Inc. began planning its strategy for the 2018 Western Veterinary Conference (WVC) in Las Screenshot (317)Vegas, the Westbrook, ME-based company knew it was entering a dog-eat-dog battleground unlike any it had known before. Idexx faced stiff competition among the show’s 500-plus exhibitors all vying for a share of the $32 billion animal health-care market. The company planned to exhibit several products with a focus on its new Catalyst SDMA Test that requires only one sample to quickly detect kidney disease in real time. But in addition to simply showcasing its offerings, the manufacturer of diagnostic products and services for the veterinary, livestock, and poultry industries wanted its WVC exhibit to position the company as a health-care innovator. In other words, the company wanted its WVC presence to help attendees associate Idexx with innovation the same way they connect dogs with loyalty and cats with nine lives.

Read more

How to Get (And Keep) People Engaged with Your Trade Show Booth


By Ben Hindman for Trade Show News Network

November 19, 2018

The day of a trade show can be hectic but it’s also when all of your pre-event efforts will pay off. The time you spent tracking and managing segmented guest lists will now help you prioritize how you interact with guests at your booth. The clear value proposition you developed and integrated into your pre-show promotions will help increase traffic at your booth. Your Twitter presence has boosted your brand’s visibility and given you insight into attendees’ interests and behaviors.

Read more

The Secret To Giving The Best Business Gifts

Screenshot (257)

Source:  Forbes Magazine; Written by Ian Altman

We’re just days away from the busiest shopping day of the year, and the busiest gift giving season of the year. You may be wondering what, if anything, to give your clients this holiday season. If you’re not sure how to approach business gift-giving, here are a few tips to help you get through the holiday craze with your reputation and budget intact.

The Answer Is Yes

If you’re wondering whether or not you should give your clients gifts, let me clear up any doubt: you should. It’s always a good idea to show clients your gratitude. Yes, you’ve provided great value to them, but a nice token of appreciation can really help demonstrate that you care. If your question is, “Should I?” The answer is yes.

Read more

ASI Study: More Companies to Give Corporate Holiday Gifts


The annual gift-giving survey also showed that companies plan to spend more per gift on items they give to customers/prospects.

Hot Promotional Apparel Trends For Fall


By Andraya Vantrease for Advertising Specialty Institute

Customers are also increasingly educated on the latest trends in retail, often citing specific lifestyle brands they’d like to mimic when they approach their distributors with order inquiries. So what does this mean for promo? Well, you should always value the basics, of course, but it behooves you to capitalize on certain styles while they’re popular. Here’s a look at apparel trends that are gaining momentum.

Read more