The Secret To Giving The Best Business Gifts

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Source:  Forbes Magazine; Written by Ian Altman

We’re just days away from the busiest shopping day of the year, and the busiest gift giving season of the year. You may be wondering what, if anything, to give your clients this holiday season. If you’re not sure how to approach business gift-giving, here are a few tips to help you get through the holiday craze with your reputation and budget intact.

The Answer Is Yes

If you’re wondering whether or not you should give your clients gifts, let me clear up any doubt: you should. It’s always a good idea to show clients your gratitude. Yes, you’ve provided great value to them, but a nice token of appreciation can really help demonstrate that you care. If your question is, “Should I?” The answer is yes.

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ASI Study: More Companies to Give Corporate Holiday Gifts


The annual gift-giving survey also showed that companies plan to spend more per gift on items they give to customers/prospects.

Hot Promotional Apparel Trends For Fall


By Andraya Vantrease for Advertising Specialty Institute

Customers are also increasingly educated on the latest trends in retail, often citing specific lifestyle brands they’d like to mimic when they approach their distributors with order inquiries. So what does this mean for promo? Well, you should always value the basics, of course, but it behooves you to capitalize on certain styles while they’re popular. Here’s a look at apparel trends that are gaining momentum.

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Fun Ideas for Tailgating, Gifts & Giveaways


Tailgates are an optimal environment to flaunt your brand to large groups of people – without coming off as overbearing. The high energy of a tailgate provides plenty of opportunities to get your name out in a fun, personable way. As eating and drinking are prime tailgating activities, these events are ideal for food and beverage brands. But they’re not the only ones who can benefit! Companies and organizations from most any family-friendly industry could do well at a tailgate with an appropriate gift or giveaway.

In this piece, we offer some fantastic ideas to spread brand awareness through customizable, tailgate-appropriate items. The key is to choose gifts that are not novelty, but rather are functional in nature. The best giveaways are often those that receive use at other outdoor functions like BBQs, festivals, concerts and more.

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Four Tailgating Strategies That Scored with Fans


Posted on  by Kait Shea

Leading sponsors share insight on how to translate tailgating experiences into brand loyalty


Baseball may be America’s pastime but football is the country’s most popular sport, and with increasing sponsorship opportunities in the college space, many brands are tackling the tailgating scene.

The appeal is evident. Connecting with consumers’ passion points is a proven recipe for success, football events attract huge crowds that cover a range of demographics and college sponsorships are far less costly than their professional counterparts. To get a better understanding of how the trend is evolving, we tapped four brands for insight on how to leverage tailgating strategies to get ahead of the game. 

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