6 Ways to Maximize Your Impact at a Trade Show


From Business.com (12/10/18) – Written by Catherine Hess

With the time, money and resources you’ll invest to represent your business at a trade show, it’s important to know how to maximize your impact.

When businesses exhibit at trade shows, it’s a huge investment – of time, resources and money. The expectation is that after a trade show, the business will be flush with new opportunities, connections and maybe even partnership opportunities.

Yet many exhibitors fall flat at trade shows and start to wonder if it’s even worth going to shows anymore. This is because they haven’t maximized their impact. Try the following tips for a better trade show experience. Read more

22 Guerrilla Marketing Ideas for Trade Shows


By Mandy Movahhed for Handshake B2B Ecommerce Platform

When you exhibit at a trade show, you put out a lot of time, effort and money, so it’s important to maximize that investment. Regardless of whether you have a generous trade show budget or a lean one, guerrilla marketing is a terrific way to extend your reach, be top of mind and create attention that lasts long after the show. It doesn’t have to be expensive, but it does have to be clever, creative and memorable.

Read more

It’s Sweet to Meet You


Success means different things to different people. But one fact is universal: Real success is impossible without building relationships. Great relationships are the foundation of every great company.

Whether it’s with your employees, your current clientele or prospective clients… furthering the relationships within your business can foster significant results. And the best part? It’s fairly simple.

Add Value to Your Current Relationships:

A business cannot succeed without support from loyal clients. Every interaction between an employee and customer is a business opportunity. This is why it’s absolutely vital for you to actively maintain and develop your current business relationships.

Here’s one idea…

At Edventure, we’ve recently started what we’re calling our “Sweet-to-Meet-you program.” Designed to consistently deliver a reason for your sales exec’s to visit clients every month, the program offers 3,6, or 12 month options to deliver (personally or drop-ship) candy refills to replenish a branded jar each month.… providing both candy, an opportunity to see your clients face-to-face, supported with brand recognition by imprinting your logo on the jar.

Increase Business by Increasing Employee Engagement:

Did you know that only 32% of U.S workers were engaged in their jobs in 2016, compared to 31.5% the previous year?

Did you know that companies with engaged employees outperform those without by up to 202%?

Employee engagement has become a top issue on the minds of business leaders everywhere, directing us to an entirely new model of management. But what does employee engagement mean exactly?

Group of business partners looking at smiling female explaining her ideas at meeting


Take a look around your office… do your employees seem happy? Do they genuinely care about the business? Will they stick around when the going gets tough?

The answer depends on the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work…. or in other words the level of employee engagement taking place in your business.

Most managers are simply unaware of the lack of engagement taking place at their company. As a matter of fact, while 58% of managers feel they give enough feedback, 65% of employees said they wanted more feedback.

So how can you ensure you’re keeping your employees fully engaged? According to a recent employee engagement study conducted by marketing group 15Five, engagement levels went up dramatically when employees received feedback about their weaknesses, and even more so for feedback about strengths.

The perfect way to give positive feedback and show your employees that you’ve noticed their hard work is through the use of promotional products.

Reward Ideas:

Build New Relationships the Right Way:

Promotional products have been a popular choice for building brand recognition for many years… and for good reason!

The British Promotional Merchandise Association (BPMA) has conducted several surveys and done research that provides evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition and an increase in sales.

In addition to brand awareness and better sales, incorporating promotional products into your marketing yields measurable returns.. In fact, the ROO (Return on Objective) and ROI (Return on Investment) on promotional products delivered better results than radio and outdoor advertising, and is equal to TV and print. Check out our strategy Tradeshow Bait featuring an ROI calculator, and see for yourself how you can hook new clients.’

Make 2017 your best year year… starting with Edventure.

Call us at 312.440.1800 or email Team@EdventurePromotions.com and we’ll send you samples and help you increase your engagement!  

What If You Could Keep Your Clients in ‘Good Spirits’ All Year Long?

Christmas background with decorations and gift boxes on wooden board good photo

The holiday season always sneaks up on us. Soon, we’ll be wrapping gifts, stringing lights, and singing along to festive tunes. Despite busy schedules, it is important for your business to take advantage of what the holiday season has to offer. The good news: it is not too late to start planning.

Customers are what make the wheels of your business turn. So no matter what type of business you have, it’s absolutely necessary for your clients to know their value to it. The key… build relationships with loyal customers. A simple way to start building these relationships? Corporate gifts.

However, for those who want to send customers a sincere gesture of appreciation this holiday season, that presents a challenge: how can you pick gifts that people won’t just appreciate, but that they’ll also love?

Don’t fret. We’re here to help. You’re not too late to be on time…

Forget Lame Corporate Gifts

When it comes to corporate gifting, the key is not simply to send anything, but rather to do so thoughtfully and strategically. Did you know 82% of corporate gift receivers keep products that are practical? Yes, you read it correctly, but I’ll repeat: they keep products that are PRACTICAL. This means that the amount of thought you put into your corporate gifts this season will directly impact your business, so it’s important that you start thinking about it as early as possible. If you aren’t already brainstorming, start now. And let us help you do so!

As someone with a severe allergy to clutter, most “corporate” gifts don’t do much for me. But a fun beverage accessory adds a special touch to any gathering, big or small. Whether your client’s preference is beer, wine, or something a bit harder, giving the gift of alcohol is great, yet usually short lived.

Sure, everyone likes getting a bottle of their favorite something during the holidays, but most of the time there’s no shortage of beverages being passed around. So in place of gifting actual alcohol, check out some of these accessories that your booze-loving customers can enjoy for countless nights.

Grabbing Booze By The Horns


Talk about client engagement! What better way to keep the holiday spirit alive than by holding your very own beer tasting? With Bullware Beer Flight Kits, send your customers the gift of a good time. The kit includes four 250ml glasses and a wood serving paddle with chalkboard paint allowing for easy identification. With every new tasting, your brand will be front and center for everyone to see how thoughtful you are!ice

For the mixologist in everyone, gifting out specialty items to add a little extra to the mix is a lot simpler than you think. Sure, you could easily send your clients a bottle or two… But that’s just like any other weekend (well, uh, not for me, but for some people I know). For the holiday season, you want to invest in a gift that keeps on giving with gotta-have pieces to enhance drinks for cozy get-togethers among friends and more.

See anything you like? Well… we have a lot more where that came from!

Call 312-440-1800 or email us at team@edventurepromotions.com today and we’ll help you prepare for the holidays!

What If Giving Thanks Could Improve Your Business?

Hand writing in paper note on cork board background

Unfortunately, Thanksgiving is over, but giving thanks shouldn’t be. Thanksgiving provides us time to pause and really reflect on all the things we have to be thankful for in our lives. But the truth is, giving thanks shouldn’t be confined to just one season. By only focusing on the larger, less frequent events, you run the risk of overlooking daily blessings and ultimately end up missing opportunities to appreciate the richness of everyday life.

Did you know spending time each day focusing on gratitude can have a huge impact on your health and well-being throughout the year?

In fact, those who express gratitude are 25 percent happier, more optimistic, and better sleepers according to research from Robert Emmons, author of Thanks! How the New Science of Gratitude Can Make You Happier.

Not only can thankfulness improve your health, but it will also impact your business!  Showing appreciation should be a regular year-long practice at any company. Expressing gratitude to clients, employees, the community and other stakeholders pays off for all sides, boosting happiness quotients and ROI.

According to a new study, companies with high levels of employee engagement grew year-to-year income by 19 percent, while businesses with disengaged employees fell by 33 percent.

That’s a fairly large return on something that’s essentially free. It’s not the monetary value here, but rather putting an emphasis on the appreciation factor. Thus, expressing your gratitude doesn’t require you to spend hundreds upon thousands of dollars. Instead, small businesses can find meaningful ways to show thanks to their key business partners, clients, and employees and build stronger relationships in the process.

Little Things Matter Most:

Often times, people assume that acknowledging the “small stuff” won’t amount to much. However, it is actually the micro choices which exponentially grow into macro results. Gratitude and ensuring people know you notice their contribution is no different.

As humans, we naturally respond positively to acknowledgement. And thus, through expressing gratitude to the people helping your business thrive, you are naturally guiding them to better performance.

One “ratio” worth mentioning is the 80/20 rule; and that is 80% of your business usually comes from 20% of your customers- so before you go chasing new customers, why not make sure you thank the current ones.

And finally, people will remember less of what you said and more of how you said it if delivered in a grateful way. People remember the feeling you gave them, not necessarily the words.

So how can you pay it forward?

For clients:

  • Send handwritten thank you letters accompanied by a personal touch (such as some delicious chocolate covered almonds or assorted nuts)
  • LISTEN attentively to your customers, do more asking than telling, and retain some of their personal details
  • Be respectful of their time
  • Send out reminder gifts to prospective and current clients.
  • Send sympathy, holiday and birthday cards & gifts
  • Focus on the small victories and events

For employees:

  • Always listen to their ideas and be grateful and appreciative.
  • Show gratitude when they successfully complete a task and share their accomplishments with the rest of the organization (one way to effectively do this….  Rewards highlighting their achievements)
  • Treat mistakes as learning opportunities
  • Host holiday parties and other events to increase employee engagement (don’t forget to incorporate corporate gifts into the mix)
  • Send out small gifts year-round to show gratitude… something as simple as their favorite candy or bluetooth speaker

Give The Gift of Life, Battery Life That is…

digital composite of hands holding smartphones

How long could you live off the grid? And how much business would you lose if you did? Nowadays, phones are more important than ever. Not just that, but people are beginning to use multiple tech devices throughout the day. And nothing… literally nothing, is more annoying than a dead battery.

According to Pew Research, 30% of cell-phone owners describe their phones as something they can’t live without. Additionally, 67% of cell-phone owners check their phones for messages, alerts, or calls, even when they don’t notice it vibrating or ringing.

Phones, along with the rest of our favorite tech gadgets, have become embedded into our everyday lives. We constantly need them charged and ready to go – and when they’re not… things can get pretty frustrating.

As the holidays get closer and closer, so do the deadlines for holiday gifting. Every business knows, or at least should know, relationships matter. Building and maintaining relationships are what keep your company afloat and are absolutely essential to making sales. So this holiday season, let the people who support and patronize your business know how much you appreciate them. Start catering to your customers’ technology needs with custom power banks.

Not only are power banks compatible with every phone, whether it’s iPhone, Android, Motorola, HTC, etc., but you can also use them to charge GPS devices, iPad’s, and other tablets.

Turn a cool tech gift into a useful marketing tool. Every time recipients charge up their phone or tech device (so… most likely daily), they’ll be reminded of your business! Plus, power banks come in virtually all shapes, sizes, colors and patterns. You can design power banks to fit your brand and campaign perfectly, no matter what your end goal is.

Bigger Isn’t Always Better

Yes. They’re small, slim and sleek… but don’t let their size fool you, power banks are able to fully charge iPhones or other tech devices in the most convenient way possible. With the amount of time professionals spend on the road, in the air, and in hotel rooms, power banks are the perfect travel accessory – making them excellent executive gifts.

It’s one of the best ways to reinforce your innovative thinking. Remember the right product can help tell your story, and your story is what people will remember about your brand. Whether you’re looking for something simple and effective to get the job done or you’d prefer something with a bit more spark, Edventure has got you covered.

So… how can you make sure you truly get the best bang for your buck? Let us help you with that, I mean, it is our job.

power-banks1Sometimes, basic really is best. Both our
Aluminum Power Tube and our Double Flat Power Bank provide just the right amount of charge, and are small enough to take with you anywhere.

Looking for something with a bit more flare? Two-in-one power banks offer exactly that. This multi-function 2 watt aluminum power bank can charge your smartphone and doubles as a LED flashlight, for all your lighting needs.

powerbank2Charge your electronic device AND listen to music while on the go with
this rechargeable power bank and speaker. OR simultaneously charge both your tablet and smartphone, with the multi-functional 900 mAh power bank featuring a compact design perfect for those on the move!

speakerThe flat build on
this power bank allows for a large imprint area, and an easy fit for laptop cases, briefcases and purses. It also features an LED flashlight and power indicator lights,

Compact chargers, of all shapes and sizes, keep mobile devices powered up, whether they’re being used for streaming music, checking email, or watching video. So no matter what your customer is doing, your company will remain top of mind all day long.


Find out how much energy the battery in your device can store by clicking here.

Still not sure which power bank will work best for you? Call us today at 312.440.1800 or email us at team@edventurepromotions.com and we’ll send over some samples 🙂