From Business.com (12/10/18) – Written by Catherine Hess
With the time, money and resources you’ll invest to represent your business at a trade show, it’s important to know how to maximize your impact.
When businesses exhibit at trade shows, it’s a huge investment – of time, resources and money. The expectation is that after a trade show, the business will be flush with new opportunities, connections and maybe even partnership opportunities.
Yet many exhibitors fall flat at trade shows and start to wonder if it’s even worth going to shows anymore. This is because they haven’t maximized their impact. Try the following tips for a better trade show experience. Read more