The Biggest Promotional Product Trends from the PPAI Expo – by Promo Marketing Magazine

Recap of the PPAI Expo 

by Brendan Menapace for Promo Marketing Magazine

The PPAI Expo is pretty much the best place to see all of the biggest promotional products trends in the industry. You can walk the show floor and see what new brands apparel suppliers are including in their lines, what technological advancements have made their way into the industry, or just things that make you think, “Wow, that’s really cool.”

Wandering around the show floor and taking it all in is one of our favorite parts of the show. And as much as it might seem like aimless strolling, there’s actually a great deal of learning involved. Here are some of the biggest trends we noticed from our sometimes 10-mile walks around the PPAI Expo show floor this year. (And be sure to check out our apparel trends roundup here.)

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Promotional Products: A Smart Marketer’s Secret Weapon

Brandpoint (BPT)

(BPT) – Did you know promotional products are one of the oldest forms of advertising? In fact, the first known use of promotional items in the U.S. dates all the way back to George Washington’s presidential election in 1789. Fast-forward to more than 200 years later, and what was once considered the most simplistic of marketing tools has become the industry’s most versatile form of advertising — which is ultimately where its power lies.

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The 12 Dumbest Things to Do with Giveaways

By Candy Adams for Exhibitor Magazine

At almost every trade show, exhibitors give away countless promotional items in hopes of influencing attendees’ decisions to buy their products and services. Whether you call them promotional items, premiums, adcentives (advertising incentives), tchotchkes, or swag, exhibitors distribute pens, hats, T-shirts, and coffee mugs by the box full, hoping to get a return on their investment. But do they actually see any sort of ROI?

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6 Ways to Maximize Your Impact at a Trade Show

From (12/10/18) – Written by Catherine Hess

With the time, money and resources you’ll invest to represent your business at a trade show, it’s important to know how to maximize your impact.

When businesses exhibit at trade shows, it’s a huge investment – of time, resources and money. The expectation is that after a trade show, the business will be flush with new opportunities, connections and maybe even partnership opportunities.

Yet many exhibitors fall flat at trade shows and start to wonder if it’s even worth going to shows anymore. This is because they haven’t maximized their impact. Try the following tips for a better trade show experience. Read more

22 Guerrilla Marketing Ideas for Trade Shows

By Mandy Movahhed for Handshake B2B Ecommerce Platform

When you exhibit at a trade show, you put out a lot of time, effort and money, so it’s important to maximize that investment. Regardless of whether you have a generous trade show budget or a lean one, guerrilla marketing is a terrific way to extend your reach, be top of mind and create attention that lasts long after the show. It doesn’t have to be expensive, but it does have to be clever, creative and memorable.

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It’s Sweet to Meet You

Success means different things to different people. But one fact is universal: Real success is impossible without building relationships. Great relationships are the foundation of every great company.

Whether it’s with your employees, your current clientele or prospective clients… furthering the relationships within your business can foster significant results. And the best part? It’s fairly simple.

Add Value to Your Current Relationships:

A business cannot succeed without support from loyal clients. Every interaction between an employee and customer is a business opportunity. This is why it’s absolutely vital for you to actively maintain and develop your current business relationships.

Here’s one idea…

At Edventure, we’ve recently started what we’re calling our “Sweet-to-Meet-you program.” Designed to consistently deliver a reason for your sales exec’s to visit clients every month, the program offers 3,6, or 12 month options to deliver (personally or drop-ship) candy refills to replenish a branded jar each month.… providing both candy, an opportunity to see your clients face-to-face, supported with brand recognition by imprinting your logo on the jar.

Increase Business by Increasing Employee Engagement:

Did you know that only 32% of U.S workers were engaged in their jobs in 2016, compared to 31.5% the previous year?

Did you know that companies with engaged employees outperform those without by up to 202%?

Employee engagement has become a top issue on the minds of business leaders everywhere, directing us to an entirely new model of management. But what does employee engagement mean exactly?

Group of business partners looking at smiling female explaining her ideas at meeting


Take a look around your office… do your employees seem happy? Do they genuinely care about the business? Will they stick around when the going gets tough?

The answer depends on the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work…. or in other words the level of employee engagement taking place in your business.

Most managers are simply unaware of the lack of engagement taking place at their company. As a matter of fact, while 58% of managers feel they give enough feedback, 65% of employees said they wanted more feedback.

So how can you ensure you’re keeping your employees fully engaged? According to a recent employee engagement study conducted by marketing group 15Five, engagement levels went up dramatically when employees received feedback about their weaknesses, and even more so for feedback about strengths.

The perfect way to give positive feedback and show your employees that you’ve noticed their hard work is through the use of promotional products.

Reward Ideas:

Build New Relationships the Right Way:

Promotional products have been a popular choice for building brand recognition for many years… and for good reason!

The British Promotional Merchandise Association (BPMA) has conducted several surveys and done research that provides evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition and an increase in sales.

In addition to brand awareness and better sales, incorporating promotional products into your marketing yields measurable returns.. In fact, the ROO (Return on Objective) and ROI (Return on Investment) on promotional products delivered better results than radio and outdoor advertising, and is equal to TV and print. Check out our strategy Tradeshow Bait featuring an ROI calculator, and see for yourself how you can hook new clients.’

Make 2017 your best year year… starting with Edventure.

Call us at 312.440.1800 or email and we’ll send you samples and help you increase your engagement!