With an Open Heart & a Bottle of Bacardi: Onboarding Kits of Successful Companies

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November, 2016 Blog Post from Cactus Soft – Written by Eugenia Bereziuk

 

Everyone loves free stuff. Companies use this element of human nature in a constant battle for talent, greeting their new hires on their first day with open arms and a welcome kit. It’s a corporate tradition that gives new employees a sense of the vibe at their new place of employment while also making the employee feel special.

We surveyed companies from different areas of the country and parts of the world to create our list of the most impressive onboarding kits.

1.FanDuel

fanduel onboarding kit

FanDuel newbies feel the care and warmth of their company from their first day — they get two hoodies, and a MacBook with other Apple stuff is also a winner. Notepads and other office supplies are in onboarding kits as well. The new employee will also find something interesting at their desk — toy sport balls. But it is not just fun and games: they connect employees with the very product of the company. FanDuel, a daily fantasy sports company, specializes in contests — including NFL, NBA, MLB and NHL leagues. Read more

The Reality of Boosting Your Business, Only Better

AR

While many of us were still oohing and ahhing over the touchscreens on our phones, augmented reality crept up on us and became, well, a reality.

According to Digi-Capital fundamental, “Augmented Reality Report Q2 2015,” the AR market is expected to reach $150 billion by 2020. The core advantage for business in AR development for smartphone and tablets is that the hardware is available, and the usage is intuitive and understanding.

Innovations offer new opportunities for a vast number of markets, including: banking, real estate, healthcare, and manufacturing just to name a few.

Not only will AR change the way we handle e-commerce, allowing for virtual fitting rooms or trying out new furniture without having to move a finger, but it will facilitate and accelerate the building processes in terms of manufacturing. AR will also lend itself towards education and training through providing entirely real psychological and physical experiences allowing for authentic virtual experience to be implemented in real life.

travelNot to mention, AR benefit the travel and tourism markets by offering tourists routes and directions to desirable destinations, translating signs on the street, as well as giving information about sightseeing by adding an additional reality to one you may not be entirely aware of. All in all, the advantages of AR are boundless and can aid in virtually all markets.

It’s no surprise then, that everywhere you look, companies seem to be reinventing themselves around new apps, new technology and new ways of reaching customers with 21st-century products and services.

Keep up with today’s technology-driven world with Augmented Reality

furnitureImagine being able to see how a piece of furniture would fit in your living room before buying it— or being able to see which lipstick suits you best without physically using the product at all.

Each of these scenarios is entirely possible with augmented reality. Augmented reality has the potential to change a range of consumer experiences, from how people find new products to how they decide what to buy. It works by enhancing the physical environment you see by overlaying virtual elements, such as information or images over it, either through displays or the camera view on your smartphone.

This all sounds great, we know, but how can it benefit your business? Turns out, in a lot of ways.

First, augmented reality gives viewers real-time information. This allows your business to update its augmented reality experience as it goes, for viewers to learn current facts and figures about your products or services.

Another benefit? Augmented reality allows you to mix work with play. You are able to get consumers involved… in a fun way, while showing everything your business has to offer them.

When your business stays up-to-date on the latest technology, it demonstrates the ability to adapt quickly. Consumers are more likely to trust a business they identify with and augmentation literally reaches out through their screens to create both a fun and memorable experience for everyone.

If you’re still not convinced on the benefits of AR…

Five benefits of AR for marketing:

Unique Factor: Give your consumers something your competitors don’t have yet.

Word of Mouth: Social sharing increases the acquisition of new customers.

Personalization: A change to create something unique and express your individuality is much more engaging than standard media content.

Content Quality: Give users a tool for creating the content they couldn’t do before by themselves.

Interactivity: Excite users with content that interacts with mobile application, again and again.

 

How can you get started sooner rather than later?

Think of your consumers’ needs and wants and how that relates to augmented reality. What are the goals of your business and how can augmented reality benefit them? In a world run by technology, preparing your business materials for convergence will set you up for future success.

Through embracing the virtual world, you can continue to grow in the real world.

Fortunately, Edventure has experience with augmented reality technology, and we hope to figure out together how it can best benefit you and your business.

Call us at 312.440.1800 or email team@edventurepromotions.com to learn more about how to make the most out of technology.

It’s Sweet to Meet You

NEW BIZ

Success means different things to different people. But one fact is universal: Real success is impossible without building relationships. Great relationships are the foundation of every great company.

Whether it’s with your employees, your current clientele or prospective clients… furthering the relationships within your business can foster significant results. And the best part? It’s fairly simple.

Add Value to Your Current Relationships:

A business cannot succeed without support from loyal clients. Every interaction between an employee and customer is a business opportunity. This is why it’s absolutely vital for you to actively maintain and develop your current business relationships.

Here’s one idea…

At Edventure, we’ve recently started what we’re calling our “Sweet-to-Meet-you program.” Designed to consistently deliver a reason for your sales exec’s to visit clients every month, the program offers 3,6, or 12 month options to deliver (personally or drop-ship) candy refills to replenish a branded jar each month.… providing both candy, an opportunity to see your clients face-to-face, supported with brand recognition by imprinting your logo on the jar.

Increase Business by Increasing Employee Engagement:

Did you know that only 32% of U.S workers were engaged in their jobs in 2016, compared to 31.5% the previous year?

Did you know that companies with engaged employees outperform those without by up to 202%?

Employee engagement has become a top issue on the minds of business leaders everywhere, directing us to an entirely new model of management. But what does employee engagement mean exactly?

Group of business partners looking at smiling female explaining her ideas at meeting

Well…

Take a look around your office… do your employees seem happy? Do they genuinely care about the business? Will they stick around when the going gets tough?

The answer depends on the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work…. or in other words the level of employee engagement taking place in your business.

Most managers are simply unaware of the lack of engagement taking place at their company. As a matter of fact, while 58% of managers feel they give enough feedback, 65% of employees said they wanted more feedback.

So how can you ensure you’re keeping your employees fully engaged? According to a recent employee engagement study conducted by marketing group 15Five, engagement levels went up dramatically when employees received feedback about their weaknesses, and even more so for feedback about strengths.

The perfect way to give positive feedback and show your employees that you’ve noticed their hard work is through the use of promotional products.

Reward Ideas:

Build New Relationships the Right Way:

Promotional products have been a popular choice for building brand recognition for many years… and for good reason!

The British Promotional Merchandise Association (BPMA) has conducted several surveys and done research that provides evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition and an increase in sales.

In addition to brand awareness and better sales, incorporating promotional products into your marketing yields measurable returns.. In fact, the ROO (Return on Objective) and ROI (Return on Investment) on promotional products delivered better results than radio and outdoor advertising, and is equal to TV and print. Check out our strategy Tradeshow Bait featuring an ROI calculator, and see for yourself how you can hook new clients.’

Make 2017 your best year year… starting with Edventure.

Call us at 312.440.1800 or email Team@EdventurePromotions.com and we’ll send you samples and help you increase your engagement!  

Imagine If It Was Green All Year Long

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What would Mother Nature think of your company? Today, the state of the environment remains a hot topic, and people everywhere are putting in effort to live greener.  In a recent survey, nearly 90% of respondents said they do what they can to live an environmentally friendly lifestyle. Additionally, according to a survey from Good. Must. Grow, 60% of people interviewed stated that purchasing products from socially responsible companies was important to them.

So, how does this influence your business in 2016?

Imagine if there was a way to sell your brand AND help the environment.

If you’re not already thinking green, now is a good time to start. Be the leader in producing less waste, less cost, and do so while increasing brand exposure! Sustainable and eco friendly products help express your company’s values and send the message that you are environmentally conscious.

According to a study done by the Advertising Specialties Institute, 42% of people favored advertisers if the promotional product they received was environmentally friendly in some way.

It’s not too late to begin rethinking your promotional products strategy to include more sustainable options. Letting your customer know that your brand cares about the environment.

Essential to creating brand awareness, promotional products will tell  a powerful message about who you are. So, by choosing sustainable products, you’ll let your customers and potential customers know that your business is eco-friendly and socially responsible.

Grow Your Business While Growing Your Business

Did you know that many offices fall short of the recommended humidity range for human health and comfort?

Did you know low interior humidity can lead to increased fatigue, respiratory discomfort and an overall drop in workplace well-being?

Did you know that live interior plants help workers complete tasks with more focus and efficiency, according to a study published in the Journal of Environmental Horticulture?

Findings from the study showed that productivity increased by 12 percent in the presence of plants. Additionally, people tested in the room with plants reported feeling about 10 percent more attentive after the task than those tested without plants.

Go green with Goofy Grow Pot Eco-Planters. Not only are these pots cute, but they are made from reclaimed organic materials.. aligning perfectly with the green movement.

The Easiest Way to Stay Sustainable

It’s true. Environmentally friendly items boost your overall marketing strategy by demonstrating your brand’s values. Through implementing eco-friendly promotional products in your brand’s overall marketing strategy, you are appealing to the majority of consumers and potential clients that champion green-living, thus improving your brand image.

toteThe best part? Sustainable living is simple.

Everybody knows that plastic bag waste is destroying the environment.  An extremely beneficial alternative to using plastic bags is switching to eco friendly promotional journalproducts like reusable tote bags. This personalized tote made of 100% cotton, so it’s completely biodegradable; not to mention all the plastic bag waste you’ll be eliminating.

Additionally, this journal provides an earth friendly way to keep notes and stay organized.

 

Call or email us to get some samples and see for yourself how easy being green really is!  Call us at 312.440.1800 or email us at team@edventurepromotions.com

 

Digital Overload Increasing the Need and Want for Promotional Products

Digital Overload

In today’s society, everywhere you turn there is a digital message. You look at your phone and someone or some brand is trying to creep into your digital space to promote or sell you something.

When you listen to music online there are ads.

When you watch videos whether on TV, online or on-demand the ads are still there. Even on Facebook, you have the sponsored ads.

No matter where you turn consumers are being hit with advertisements.

Well, thanks to the digital overload that consumes our lives, physical products are making a comeback. Because spammers have and continue to dilute the effectiveness of email, we have come full circle as direct mail is again more responsive than email.

Direct mail achieves a 4.2% response rate compared to emails .07% response rate.

The digital overload is doing the same for physical products, including promotional products.

More and more people are looking for quality goods that can solve some problems in their life, even if it has a custom logo. Take for instance a typical water bottle.

People will always need drinkware, and the reusable bottle is becoming more and more popular, especially with new and unique styles relentlessly working to be more fashionable than the last!

But it doesn’t stop there.

Certain cities and states are passing laws that cast out plastic bags in supermarkets, which means people need tote bags to carry their groceries. If they can get one for free vs. paying $2, they will take it and love it.

Your brand will love it even more as people use these totes week-in and week-out.

The beautiful thing about the shift that the digital overload is producing is that it does not discriminate. Your consumer could be a millennial or a baby boomer.

The need is there, the products are useful and loyalty to your brand will continue to grow.

QR codes take off!

QR codes take off! Connect and Measure your promotion in an instant!

by Helen Leggatt

As the number of Smartphones being used around the globe increases so, it seems, does the popularity of quick response (QR) codes among businesses large and small. Even the USPS is encouraging mailers to use the device on mailings.

QR Code use has skyrocketed in past months. Earlier this year Mobio reported a 1200% rise in QR code scanning.
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