25 Facts about Promotional Products

Do you have a prospect that is considering incorporating promo products into their marketing mix but is maybe concerned about ROI? Let the facts do the talking!

We’ve got 25 useful facts and stats to back up your sales and marketing strategy! Aaaand, we’ve pulled them together in a shareable infographic to help you show prospects and clients the value of promo products.

Feel free to share the 25 Facts About Promotional Products Infographic across your social media, website, blog, or with your prospects and clients!

New Additions and Old Classics in Promotional Drinkware

Brendan Menapace for Promo Marketing

The Psychology of Colors in Marketing

By Dashburst for Smallbiztrends.com

Do you feel serenely calm when surrounded by green fields and blue skies? Have you ever asked what does the color red represent and why you feel slightly alarmed when staring at a red stop sign? Color psychology study’s hues as a determinant of human behavior, and it is used by brands to evoke different reactions.

The Psychology of Colors

Color has been known to have a powerful psychological impact on people’s behavior and decisions. And this knowledge has been harnessed all too well in marketing psychology by designers and marketers alike. Color can often be the sole reason someone purchases a product. In a survey, 93 percent of buyers said they focus on visual appearance, and close to 85 percent claim color is a primary reason when they make a purchase!

How do Colors Influence People?

Red – Creates a sense of urgency, which is good for clearance sales. Encourages appetite, thus is frequently used by fast-food chains. Physically stimulates the body, raising blood pressure and heart rate, associated with movement, excitement, and passion.

Blue – The preferred color of men. It’s associated with peace, water, tranquility, and reliability. Blue provides a sense of security, curbs appetite, and stimulates productivity. The most common color used by conservative brands looking to promote trust in their products.

Green – Associated with health, tranquility, power, and nature. Used in stores to relax customers and for promoting environmental issues. Green stimulates harmony in your brain and encourages a balance leading to decisiveness.

Purple – Commonly associated with royalty, wisdom, and respect. Stimulates problem-solving as well as creativity. Frequently used to promote beauty and anti-aging products.

Black – Associated with authority, power, stability, and strength. Often a symbol of intelligence, but can become overwhelming if used to frequently.

Grey – Symbolizes feelings of practicality, old age, and solidarity. But too much grey can lead to feelings of nothingness and depression.

White – Associated with feelings of purity, cleanliness and safety. Can be used to project an absence of color or neutrality. White space helps spark creativity since it can be perceived as an unaltered, clean state.

Properly Using Color Theory

Use contrasts to reduce eyestrain and allow readers to focus their attention on specific items. Vibrancy can dictate the emotional response users have to your design.

Color Psychology Used by Major Brands?

McDonald’s chooses high-energy colors like red and yellow which appeal to children, kindle appetites and create a sense of urgency. Of course, Ronald McDonald himself is popular with the kids, but he’s also sure to agitate parents quickly. This facilitates faster customer turnover.

It’s scary to think how powerful this tactic has been for Micky D’s, which might not have been the same ridiculously big chain it is today without using red and yellow so effectively. McDonald’s sure wouldn’t be so popular trying to market all that unhealthy food using the color green!

Interestingly, the only major global brand to use green as its primary color is Starbucks. Using green shows that Starbucks hopes to promote a sense of relaxation in their cafes, inviting customers to come in for a coffee break during a stressful day.

How to Use the Psychology of Colors When Marketing

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Image Source: Homestead

The Year of the Straw

by Taylor Borst , Taylor’s Take (From PromoMarketing.com/PromoJournal)

While opinions fall all over the board, there’s no doubt that they’re selling well and selling fast, so going all in on them can be financially rewarding from a sales perspective. Whether you love them or hate them, you’re missing an opportunity if you ignore this fact. Over the past few months, I’ve heard some doubt and confusion surrounding the trend and can’t get the negativity out of my mind. Yes, at face value, straws seem like a weird trend that popped out of nowhere. However, if we take a step back, we can get a better look at what’s really going on here: changing behavior and reducing waste.

Straws are not the solution to our problems – they are the catalyst for change.

Straws are our gateway drug to bigger, better solutions that can help reverse negative impact on the planet. The movement is fueled by optimism for a brighter, cleaner, more hopeful future.

One of the main criticisms of this movement is that in the grand scheme of things, reusable and paper straws don’t actually save much plastic. The truth is…they’re right. According to National Geographic, plastic straws only make up about 0.025% of the plastic that flows into the ocean every year. While cutting back any amount of pollution is wonderful, this will not single-handedly save our planet.

And that’s the point. The straw is a stepping stone, slowly training us to be more thoughtful in our consumption. As a society, if we can learn to take baby steps and prove that changing simple behaviors can lead to bigger lifestyle changes, our goal suddenly becomes more attainable.

Reducing single-use plastic is the overarching trend.

Straws are a narrow category, and it’s easy to get tunnel vision. However, there’s an overarching trend happening and it’s the movement toward fewer single-use plastic options. With several cities and states banning or planning to ban single-use plastic products, our focus for the future has to expand beyond straws. Our industry has been under scrutiny in the past for increasing waste and pollution, but that doesn’t need to be our narrative.

The phrase “Reduce, Reuse, Recycle” was intentionally written in that order. First, we must reduce the need for single-use plastic, then reuse a product repeatedly before finally recycling the materials. So often, when our industry hears the request for an “eco-friendly” option, we jump straight to products made with recycled material. While this certainly isn’t a bad thing, we’re completely missing the first two steps. On top of that, there’s a 4th “R” gaining traction that our industry needs to be prepared for- “Refuse.”  The push to “refuse” single-use plastic and seek alternative options, such as glass and stainless steel.

I’m not going to pretend to ignore the fact that our industry might have a negative reaction to the words “refuse,” “reduce” and “reuse”. Often, our livelihood is based on consumers ordering much and often. However, if Amazon and other online commodity sellers continue to encroach on our market, our strategy needs to change. The future will likely depend less on commodity sales and more on consultative marketing and creative problem-solving. Providing quality solutions that align with your customers’ goals and mission will only increase in value.

What this all could indicate is that by increasing our focus on socially-conscious practices, sustainable products and intentional consulting, we can advance our sales and the environment at the same time.

The straw is certainly enjoying its time in the spotlight, but it’s not just a standalone fad that’s here today and gone tomorrow. Straw sales will begin to wane eventually, but this is the tipping point that will increase and normalize the thoughtful approach to consumerism – and cut down on single-use plastic. If we prepare for the change ahead, our industry can make the proper adjustments to prosper in a time of increased social consciousness.

Taylor Borst is head of communications and public relations for American Solutions for Business. Joining the print and promo industry in 2015, she specializes in social media, promotional products, and supplier relations. Taylor is currently a Sous Chef with PromoKitchen, on the Networking Committee for PPAI SPARK and is an advocate for education and youth involvement in the industry. Connect with her on Instagram and LinkedIn

The Logo Design and Branding Trends of 2019

By Joseph Myers for Promo Marketing

Psychologists and other experts frequently tell us that there exists no one way to live a good life, and, as more research emerges, trend followers are reporting that the same principle applies to logo design and branding pursuits. Through the Logo Lounge’s 2019 Logo Trend Report, businesses and prospective entrepreneurs can enjoy an immersive look at the creative means that their actual and possible peers are using to excel.

Issued on May 30, the analysis by Logo Lounge founder Bill Gardner is long on insightful observations and visual reflections on what comprises companies’ creative efforts, with his poetic prose giving ample evidence to back the report’s point that “Modern culture continues to shift the ways we interpret symbols and how we visually prioritize in context, setting topsy-turvy the relationship between identity and application.”

With so much pressure, both self-produced and industry-created, to stand out, which marks are people using to mark themselves as icons in their respective fields? Gardner answers that by addressing 15 logo design preferences, offering four examples for each.

Have you checked out this year’s Logo Trend Report yet?! The 2019 Logo Trend Report is HERE with some of the best categories yet. Check it out! https://www.logolounge.com/articles/2019-logo-trend-report  pic.twitter.com/ISLeYX6d6J

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A seasoned pro could inspect the representations and maybe find at least 15 more themes that businesses have been using in 2019, such is the plethora of concepts out there. In terms of what Gardner tackles in Logo Lounge’s  17th examination, we want to devote some space to two trends that might seem as if they are opposites in a way—namely, holes and periods—to tap into the psychology of companies’ decisions.

For the former, the writer posits that “These fields were not designed to hide but to illustrate for the consumer an incompleteness that only they can solve.” What an explanation! By relying on open expanses in their logos, according to Gardner, enterprises are rejoicing in the idea of being incomplete and serving as some sort of puzzle through which consumers can find themselves. That might be an overly cerebral explanation for many end-users, but through it, the Logo Lounge founder is reaffirming the belief, through a design, that we do not need to have all the answers to enjoy something—in this case, a visual lure.

Much like with color psychology, a topic that we have devoted time to, shape analysis can prove a riveting experiment. Four sections after covering holes, Gardner gives periods some play, and while those punctuation marks give off a definitive feel, he lucidly offers that their numerous uses show that “It’s the designer that flips the significance of a word or a name by considering the period outside of traditional context that sharpens the wit of the conversation.” That’s another intelligent way of saying that well-chosen logos and brand identifiers invite observers to find personal meaning in their repeated interactions with a brand. While nothing is wrong with coming to a concise conclusion about what a logo means to someone, that variable feel seems to be what companies are going for in 2019.

Other design sensibilities in the report include orphan shadows, zip tone, gradient breaks, Morse shade (described as “a concentric string of hyper-effective dots and dashes”), wings and doors, among others. What are your takes on the 15 represented design possibilities? You can check them all out—with visual examples of each—here.

Joseph Myers

Joseph Myers is Associate Content Editor for Promo Marketing and Print+Promo.

Walmart Is Ditching the Blue Vests in Favor of Uniform Choices

Brendan Menapace for Promo Marketing