Hot Fun in the Summertime

Promo for the beach and beyond.
5/14/2019 | Lisa Schofield, Product Feature for PromoCorner

The most anticipated of the four seasons, summer, is (almost) here! Even if you and your clients are in the nation’s great heartland, they can still indulge in water-themed promotions – it doesn’t have to be strictly “beach.”

And there are many opportunities – both obvious and not-so-obvious.

Although the most obvious opportunities are “beach” themed events/promotions or events that are held near the water, says Aaron Bradley, national sales manager, TerryTown, “we also deal with a lot of destination-type projects and gift ideas where a group of people are flying to a luxurious resort and the beach towel acts as a memento from their trip.”

Shawn Kanak, CAS, vice president of sales, Towel Specialties suggests that if you mention beach towels and the prospect or client hesitates, simply ask the person, “How long have you had your favorite beach towels at home?” His sales team began asking this question in 2001 and found that the top answer and most popular by average: 15-20 years.

Kanak relates that despite that, “we are often asked by distributors, ‘My client loved their towels and I don’t understand why I don’t sell more beach towels?’” Because, he emphasizes, many are also used as employee recognition gifts. “Because we only think of beach towels for off-site destination meetings near water. However, 80% of everything that we ship goes into the city…to a desk…into a cubicle, where we can make an employee feel special.”

Summer is the best season to target travelers, and adventure travel is on the rise, observes Carrie Lewis, marketing communications manager, BIC Graphic. “An imprinted Osprey® Slingpack makes for a great travel bag because you don’t have to remove it to access the contents, and it has features that keep the user’s back cool while wearing it,” she suggests.

Sunny seasonal campaigns, she adds, may include unique items that also extend the good times. For example, having music along for the party is always a good idea, therefore, a Bluetooth® speaker such as the Jamoji® LOL will work as an incentive or company store item, or a giveaway with a certain number or amount of purchase or service use.

In agreement is Gwen Brey of Beacon Promotions, who says, “While soaking up the sun, end-users can enjoy listening to music on our Bose, Jensen or Sony speakers, earbuds or headphones. Or, they can look really cool in a pair of Ray-Ban sunglasses. Don’t forget a Stanley cooler to pack beverages or a Stanley mug or tumbler that keeps drinks cold for about 9-13 hours or 40 hours iced. Grilling is also popular at the beach or pool – portable Weber grills are great products as well. While not everyone has a large budget for corporate gift items, bottle openers or reusable totes are inexpensive, but useful items at the beach and pool too.”

Summer-use items, she says, “are great items for companies that deal with outdoor living spaces – pool installation and cleaning companies, landscaping or decking companies. After finishing a project for a client, they can leave the item behind as a thank you. Casinos also use these corporate gift products as incentives for the members. They can also be used as door prizes at company picnics, grand openings or anniversary celebrations.”

Webb Company, says Jake Peterson, vice president of sales and marketing, offers a wide array of products that are perfect summer/beach/pool accessories. Although promotional sunscreens, for example, are the obvious, “what many distributors don’t know is we have a ‘Fun in The Sun’ bundle that makes a great gift, no matter where the end user relaxes.” This kit includes sunscreen, aloe vera gel, colored sunglasses, USA-Made lip balm and insect repellent, all packaged in a white, satin, mesh gift bag with a bow. And of course, “don’t forget the cooling towel and drinkware!”

Umbrellas are also an opportunity for beach adventures. According to Charity Gibson, national account coordinator at Peerless, “many people think of umbrellas as protection from the rain, but at Peerless we are about helping people play outside, and that means products that help keep you dry and provide shade. Beach umbrellas provide valuable protection from the sun and increase your ability to enjoy the great outdoors.” And to ensure you stay powered up while enjoying the surf and sand, there is the Solar USB Market umbrella that’s great for rentals, resorts and other outdoor events.

Every summer brings its trends – blockbuster summer movies, novelty pop songs or dances, new summer cocktails or foods. So think of products that help promote or reflect these trends that will become fun, fond memories of the “Summer of 2019.”

For example, according to Lewis, technology that can withstand the water and sand that often come along with fun in the sun are trending, “especially portable audio via compact and stylish Bluetooth® audio like Marley No bounds Portable Bluetooth Speaker®, which is IP67 rated and even floats.”

Also, she adds, “It may be hard to believe, but fanny packs are back! Try one with an attached Koozie® can kooler for an attention-grabbing promo. There are also more sophisticated options now like the Jaxon Fanny Pack with leatherette accents.”

Iconic fun, such as frisbees and beach balls will be highly appreciated. BIC Graphic’s Beach Ball is an obvious summer promo, Lewis says, “but it can be a fun addition to more than just beach campaigns. Summer festivals, concerts, and even tailgate parties before these shows are a great place for brands to be seen bouncing through the crowd on a fun takeaway.”

Bradley points out that Terrytown’s Subli-Plush Beach Towel, is a popular item because it’s the only dye-sublimated towel in the industry that’s offered with different colors of cotton on the back side (other than white),which, he states, compliments the full-color imprinting on the front side.

“Another key item for us right now is our Premium Velour Beach Towel in 19 colors. With the large color selection of this beach towel, it’s a universal beach/pool/summer item.  The most popular industries for this towel are beverage, insurance, technology, healthcare, home services and hospitality,” he comments.

Summer means swimming and other water activities, catching some sun rays while also catching up on summer reads, playing games, hammock napping, hiking, picnics and barbeques, and summertime festivals or all-day events. Any kind of business can participate and would be viewed favorably by their customers.

CASE STUDIES

Gwen Brey of Beacon Promotions: “A grocery store was holding an anniversary sale.  For one week, each purchase was bagged in an environmentally friendly non-woven tote (#BGNW4300). Because of the sturdy construction and big bag capacity, they see their customers re-using it at the park, sporting events, a trip to the beach, etc.  The grocery store is pleased with the additional advertising they get every time their customers re-use the tote.  As an incentive to keep reusing the tote, a $.10 discount is given each time they bring the bag back to the store to use.

Aaron Bradley, national sales manager, TerryTown: “Recently a geotechnical high-rise construction company utilized one of our dye-sublimated beach towels to convey exactly what it is that they do.  They printed a beautiful full color design showing an underground look at a city mixed with the construction that’s being built on top of it.  The company has used these towels at a few different occasions. Two of the most recent were to the invitees to their open house for their recent new office location that opened in Arizona. They were also given away to VIP attendees for a celebration party for winning a design award.

“A new hotel in downtown Chicago was opening up in the dead of winter but was very close to Lake Michigan and wanted to give out something unique that showed off the building’s distinctive architecture. They opted for one of our dye-sublimated full-color beach towels printed with a photograph of the entire building.  People were very surprised to receive a beach towel in the middle of winter, which is exactly what the client wanted.”

Carrie Lewis, marketing/communications manager, BIC Graphic: “In response to declining sales, an amusement park secured a beverage company sponsorship to help develop special promotions for season ticket holders who renewed for the following year. Each season ticket holder who renewed received the Big Chill Cooler (#AP7600) imprinted with the amusement park logo. Inside was a commemorative, reusable cup imprinted with the beverage company logo. Ticket holders were entitled to bring their cups throughout the following year for free refills during visits. The cooler recipients loved the promotion as they encouraged families to bring lunch into the park, and they could also save on beverages for the entire year. Season ticket renewals remained flat in the first year the park began the promotion, so they continued the campaign in the following years with new colors and designs. The park saw a steady increase in overall season ticket sales over three years and the coolers quickly became “collectibles” to park goers.”

Shawn Kanak, CAS, vice president of sales, Towel Specialties: “New customers at a credit union received Towel Specialties’ beach towels as an appreciation gift for every account opened with a minimum of $500. We shipped 60,000 towels in February to 10 different cities. The client response – ‘this was the most effective promotional product we’ve ever done and they were well within our budget!’”

“A software giant built brand awareness with Towel Specialties 40” x 70” Turkish beach towels at a charity event in the Midwest. It provided 2800 towels for employees and their family members to take home as a thank-you for their dedication. The client response was highly interesting, ‘we are tired of getting tech promo items!’”

How to Stand Out in the Promotional Golf Product Game

Hannah Abrams for Promo Marketing

It’s National BBQ Month!

Really.  That’s actually a thing. Not that we are complaining, because, who doesn’t like barbecue?  Whether your grilling stays in the steak and burgers zone or you like to get fancy with smokers and stuff, there is no denying that cooking outdoors is the trademark of summer!  In honor of this special month, we have some great product suggestions that will not only get your logo front and center all summer long, but also will be appreciated by your customer!

The Celebration Bucket Cooler is the ideal way to keep your beverages and snacks on ice for any occasion. Use it when you are partying indoors at home, barbecuing in the backyard, hanging out on the boat, tailgating on the weekends, picnicking in the park, or taking a trip to the beach. The Celebration Bucket Cooler has a front pocket to hold small accessories. It comes with an attached bottle opener-you’ll never find out too late that you didn’t pack one! Complies with Prop 65. 12.5″ W x 12.5″ H x 18.0″ D

Stainless steel portable BBQ grill with two 13 1/4″ x 8″ grilling surfaces, two chrome plated briquette grills, wood carry handle, hinged lid, vent holes and steel legs with protective end caps. Includes full color printed hangtag. 16 1/2″ W x 14 1/2″ H x 11″ D

18 piece BBQ set in metal-edged case includes basting brush, fork, large knife, scraper / brush, tongs, multi-purpose spatula, 4 steak knives, 8 corn holders. 19″ W x 10″ H x 3 1/4″ D

Cook the perfect meal every time from up to 75 feet away with this BBQ Thermometer with Wireless Remote. Choose from 8 pre-set meats and 5 taste level (doneness) settings or manually set the target temperature. Includes a built in timer which functions independently of temperature sensor. Includes: transmitter base, temperature probe, wireless remote, instruction manual, and 1-piece gift box. Complies with Prop 65. 7.87″ H x 1.58″ W x 4.13″ L

This Personalized S’mores Kit Tote comes with 2 Graham Cracker sheets, 2 Hershey’s Fun Size Milk Chocolate Bars, and 4 Marshmallows, which makes 2 sandwiches. Customize the Graham Crackers for an additional upcharge. 2″ L x 4″ W x 6″ H

There are many more ideas where these came from and we can fit any budget.  Celebrate National BBQ Month with Edventure Promotions and dazzle your prospects, clients and employees with the perfect gift!  Happy Grilling!

Eye on Apparel – Let the Games Begin

By Danielle Renda for PPAI

There’s one thing that’s never going out of style, and that’s the world of sports. Whether you’re a fan or player of baseball, football, basketball, soccer, hockey, tennis, golf or esports, the opportunity to cheer for and see your favorite teams play is always a treat. Promotional products can be used to perk up crowds even more, create a buzz before, during and long after the event finishes—and even offer a memento for those who eagerly wanted to attend, but were unable to fit the game into their schedules or budget.

According to the American Marketing Association, sales in the international sports market have continued to skyrocket year over year and were responsible for $90.9 billion in revenue in 2017. It’s a vast industry that’s characterized by revered players, high-energy events, avid supporters and dedicated tailgating. Promotional products, such as logoed apparel, hats and other accessories, can be used to bolster fan support and create word-of-mouth exposure, influencing other fans to purchase gear from their favorite teams.

This reach extends even further thanks to social media, with fans sharing photos or short videos of themselves enjoying the festivities—whether tailgating, sitting in stadium seats or watching the game from the comfort of their own living rooms—while wearing or using the branded merch. It’s a common sight to see fans sporting team jerseys on gameday, regardless of whether they’re attending a live event.

Statistically, fans aren’t shy about their spending when it comes to supporting their teams. CNBC reported that in 2017, consumers spent $56 billion to attend sporting events, with 34 percent of American adults spending, on average, $710 per person. An additional 12 percent of Americans spent an average of $273 on sports-themed video games ($8 billion in total sales), followed by eight percent who spent $254 on race entry fees ($4.8 billion in total sales) and four percent who spent $251 to partake in fantasy sports leagues ($2.3 billion in total). The sports industry reach even extends to gym membership purchases and marathon entries, according to CreditCards.com. A national survey of 1,003 American adults showed that 23 percent of sports-related consumer spending is put toward gym memberships, while eight percent is to partake in outdoor events, like a 5K run or obstacle course-style race.

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This unisex Just Hoods Letterman Jacket can celebrate today’s teams with a vintage look. This 100 percent cotton face jacket includes a contrasting sleeve and pocket, along with a striped collar, cuffs and waistband, emphasizing an old-school feel. Press-stud closure buttons add to the classic look, while hidden earphone loops offer modern convenience. Available in S-3XL in 13 colors, shown here in burgundy/heather gray and oxford navy/heather gray.

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For year-round wear, the 9617-PKF Men’s Full-Zip Jacket boasts a beautifully textured fleece, available in quarter-zip and full-zip selections. The 100 percent polyester jacket, which is cut and sewn in the USA, is so comfortable, yet sharp, that your clients will want to “sport” the garb—and your brand—wherever they go. Available in S-4XL in charcoal, burgundy and steel blue (shown).

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It’s been a big year for sliders in retail, with everyone from Kate Bosworth to Gigi Hadid to Snoop Dogg sporting the trending look. Get in on the craze with the Hydro Sliders, which feature a large front strap to customize with a team’s logo. The sliders’ eco-friendly EVA sole offers a full toe lift and arch support, along with a recessed heel and non-slip bottom. Available in women’s S-M and men’s L-XL in gray, royal and black (shown). Kid’s S-L are available in black.

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Write your message in the sand—literally—with these Sport Flip Flops. The bottom of the sole can be printed with a custom logo for an unusual, attention-grabbing touch. Feature your logo on the large, printable strap as well, which is available as a one-color standard imprint, a woven patch or embroidery work. The sandal is made with an 18-millimeter EVA sole for added comfort, with a recessed footbed and adjustable fabric strap. Available in women’s S-XL and men’s M-2XL in black.

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Fans braving the summer heat to sit in the stadium chairs or stand in the bleachers deserve a token of appreciation—and what better way to do so than with the Cooling Towel? Keep clients cool while printing your brand’s message—including team pictures, schedules, multiple sponsor logos and QR codes—on the towels’ 34-by-12-inch imprint space. To activate the evaporative cooling process, simply wet the reusable towel.

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Pump up fans by providing merch they can wave with every score. The Rally Towel offers full digital color printing for total exposure, with vibrant hues calling attention to your team’s photos, events, sponsors and QR codes. Offer an item that’ll encourage fans to stand up, cheer and get involved—and put it to use at home when the game ends.

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For a look that’s fit for the game and the celebratory evening that follows any win, the 1361-WJK Men’s Waffle Jacquard Polo is a lightweight, comfortable and classy option. Made from 100 percent wicking polyester that is cut and sewn in the USA, this polo includes fashionable retail styling and a self-fabric collar. Available in S-4XL in burgundy, royal and charcoal (shown).

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Gear up for gameday with the Retro V-Neck Baseball Jersey. Made from Dry-Excel™, 100 percent polyester wicking mesh, the fabric simultaneously absorbs moisture while wicking dampness out of its small openings, so it feels dry to the touch for an afternoon of tailgating. Details include a v-neck collar, raglan sleeves, a striped rib neck collar and cuffs, with a longer length. Available in unisex S-3XL and in youth sizes in 16 colors, shown in university blue/white.

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 Whether you’re a player or a fan, raglan-style tees add flair to any sporty style. The Augusta Baseball Jersey 2.0 is made from a soft blend of jersey/polyester, featuring a new slimmer fit and a wider neck. Crafted not to fade or shrink in the wash, this jersey is made to last well after the season ends. Available in unisex sizes S-4XL in 16 colors, shown in white/Kelly green.

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Offer a timeless keepsake for fans and players to wear with confidence and pride. The Selco Geneve watch is a best-seller—and it’s no wonder. The customizable accessory is fit for everyday wear and can serve as a wearable trophy. Personalize with dial printing, engraving, packaging and jewel accent options—including names, dates and special achievements for a truly memorable gift.

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The classic, striped scarf has been a long-running tradition at many colleges and universities. A thoughtful accessory that’ll see years and years of wear—it can serve as a memento for alumni after the college days end—the Sportsman Rugby Scarf (SP02) is made from 100 percent acrylic with a soft hand-feel, and measures 69-by-7.25 inches. Create a custom look using the school’s varsity colors or coat of arms, with 18 striped patterns to choose from.

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Rep your team with a look that’s not only perfect for cheering on the sidelines—but ideal for getting in on the action afterwards. This WA938 Men’s Run Away Jacket is water-resistant and features a full zip with an elastic sleeve hem and a back vent with hook closure. For safety, the jacket includes a reflective zipper chest pocket and back reflective elements for visibility in low light. To accommodate runs—and the jam-out sessions that coincide—the top left shoulder has a headphone loophole. Available in S-3XL in emerald, black and red (shown).

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A favorite choice for sports teams, college campuses and tailgating, the Trucker Snapback is a sleek and timeless selection, with a pre-curved, contrast-stitch visor for style, and an adjustable, plastic snapback to ensure a perfect fit. The cap features a 100 percent polyester mesh back, which is structured mid-profile and includes a six-paneled construction. And with more than 80 colors to choose from, wearers will fit right in with their team or school mascot.

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When tailgating, your last concern should be stressing about keeping your brand-new jersey clean while grilling cheeseburgers. This Q-Tees Full-Length Apron with Pouch, which features an adjustable neck strap with buckle, waist-side ties and a three-section pouch pocket, will keep your attire pristine and keep your focus where it should be—on the cheeseburgers (and fun). Adorn the apron with a team logo to continue the cheer. Dimensions of the imprint area is 22-by-24 inches. Available in red, forest, royal, black, nature, white and navy (shown).

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A school’s athletic booster club was seeking a fundraising item to sell to its students, fans and school supporters. The school selected the Full Color Unisex 18-inch Tube Promo Socksbecause of the unisex sizing, which includes a heel-less crew tube design. Printed in a fun, colorful design with the option to imprint different designs on each side at no additional cost, the school ordered extra socks to sell in the sporting event concession stands after the event culminated—and they sold out of every pair. For their next fundraiser, the school plans to offer the socks again, incorporating a student art contest for the selected design.

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Keeping Up On Social

To keep updated with the latest news about their teams, fans devotedly follow their team’s social media pages, starting with the association or leagues their teams belong to. Twitter reports these numbers:

National Basketball Association: 27.6 million followers
National Football League: 24.3 million followers
Major League Baseball: 8.2 million followers
Major League Soccer: 3.2 million followers

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Millions of Fans, But Where To Start?

When looking for the right promotional products for your next sports-related promotion, think about the almost infinite possibilities in these five categories:

1-Team merch, including jerseys, team tees and hats that fans wear to support their teams

2-Game gear, including comfortable stadium seating, umbrellas, blankets and other accessories for cozying up during a long cheering session

3-Winning fittings, like medals, acrylic awards and lanyards; typically used to commemorate smaller, more local sporting events

4-Support goodies, like drawstring bags, reusable water bottles, magnets and stress balls that fans can use long after the game

5-Flashy fan items, like apparel adorned with sequins, glitter or metallic ink and custom logos; these fans want their favorite teams—and the clothing they’re wearing in support of those teams—to be noticed

Source: The Gear Group

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Danielle Renda is associate editor of PPB.

Your Business’s Role In Implementing Eco-Friendly Solutions

By Ashley Summers for Blue & Green Tomorrow

The call to implement better environmental policies has become more urgent now than ever. Threats to our mother earth are mounting at an alarming rate. Inside Climate News issued a report on the state of global warming a couple years ago. They said that the polar ice caps are melting at an accelerated pace, which is already having implications at lower latitudes. This could cause serious consequences for coastal cities around the world.

Why More Businesses Are Taking Green Initiatives

As a result, businesses are under more pressure than ever to play their part in addressing climate change. John Boitnott of Inc. points out that they are taking more steps than ever to go green. They aren’t just using renewable materials. They are revamping their strategy from top-to-bottom. They are working on fixing their supply-chain models to take shorter routes to use less energy, avoiding using unnecessary paper and doing plenty of other initiatives.

These steps are helping in a lot of ways. It might stave off regulators, who are more than eager to hold their feet to the fire to make them operate in a more eco-friendly way.

What is Your Company’s Role in the Fight Against Climate Change?

There have been reports of erratic climate patterns, animals migrating out of their natural habitat, extreme weather conditions and many other concerns. As the stewards of this planet, humans must shoulder the responsibility of taking care of our environment for all species.

Countless organizations and businesses have participated in various programs to promote better lifestyle habits to improve health and sustainability. Companies are shifting to marketing strategies that influence consumers purchasing decisions to advance social responsibility. Here are some ways in which your business can contribute to the cause.

Go paperless

As much as possible, skip paper transactions. Make use of electronic receipts or sales invoice. Try to communicate with email or mobile phones. If the paper cannot be avoided, make sure you are using eco-friendly paper.

The term “post-consumer waste” (PCW) refers to recycled paper made entirely from post-consumer waste. In other words, it is waste that has been recycled instead of discarded in landfills or used by the same factory to create more products. Paper stock that is not 100% made from post-consumer waste is likely to have non-recycled material in it. Therefore, choose banner printers that use 100% PCW paper stock when printing your marketing materials such as banners, flyers, and business cards.

Reduce your company’s carbon footprint

Not only does this step save your business some money, but it’ll also allow for it to be regarded as an eco-friendlier and a socially-responsible organization. A Nielson report showed most customers prefer green brands.

Some ways to reduce your company’s carbon footprint include enabling power saving mode for appliances and electronics that are used intermittently, recycling metal components in old computers, switching to rechargeable batteries, maximizing natural light, and ensuring the use of energy efficient appliances in your office. Go the extra mile, literally, by possibly walking to work or using public transport instead. Alternative fuel options such as biodiesels and ethanol-doped gasoline can also be considered for your own vehicle.

Partner up with other companies to achieve a common goal

Two is better than one after all. Look for, or cook up, possible partnerships with like-minded businesses and together take actions towards sustainability. Brainstorm on ideas and create products, services, or events that can improve your environmental impact and develop strategies for a collective paradigm shift where our economy is characterized by reduced consumption of natural resources and recycling. Also, through partnerships, you are able to generate more support for some non-profit environmental organizations so that you can shed more light on their causes.

Conclusion

Running an eco-friendly business is more beneficial than we realize. You are saving money which is good for your business, you are fostering a healthy business environment which is good for the economy, and you are saving energy which is good for the environment. There really is no losing end in a venture like this.

Why This Sustainable-Apparel Subscription Service Has a Long Waiting List

By Brendan Menapace for Promo Marketing

The last few years have been all about subscription services. We sign up for services that deliver shaving equipment, cleaning supplies and pet toys on a regular basis. They’re great because we don’t have to do anything but check the mail, but the problem is they do accumulate a bit of waste. That’s why Kristy Caylor, creator of For Days, combined the convenience of subscription delivery services and the need for cutting down on waste.

In an interview with Forbes, Caylor detailed her service, which allows subscribers to choose from a selection of apparel items, namely T-shirts, and send back the ones they don’t like so others can try. Taking the green initiative further, users can send back heavily worn T-shirts when they otherwise might have donated them or thrown them away, and the company recycles the fiber into new shirts.

“Members start with a trial kit,” Caylor told Forbes. “They can try up to 10 items to find their favorites. You decide what to keep and send back the rest to set your membership. Join once and then swap forever. Whether you rip, stretch, stain or wear out your clothes, order a new item any time for $8. Put the old item into the prepaid mailer and send it back to us. All returned For Days product gets sorted, sanitized, broken down and blended into fresh new yarn. A 50/50 blend of new and recycled fibers is then used to create new For Days product.”

View image on Twitter

For Days

Instead of sending your old stuff to a landfill, send it to us.

This January, you’ll get $4 for each old item of clothing sent back. You can use that dough to get more insanely great tees. We’ll recycle your clothes that have seen better days into better things.

The idea came to her after working in the corporate apparel world and saw firsthand the amount of waste created by global textile demand, especially for T-shirts.

“After business school, I went to the Gap brands, where I launched and grew various businesses in the United States and Asia markets,” she said. “While I was living in Japan, I spent time in our factories and was deeply impacted by the magnitude of our production. We were just making so much stuff. The social and environmental repercussions were clear and I couldn’t believe how disconnected I was. I felt strongly that if I had this reaction, in time, customers would as well.”

For Days launched in May of last year, and expanded its wait list (yes, it’s that popular) in September. They’ve since had to reinstate the wait list after demand exceeded supply capabilities.

Caylor also said the choice of offering T-shirts as opposed to other garments came from the desire to appeal to as wide a market as possible and to be as inclusive as the company could.

“We decided to launch with T-shirts because they are one of the most historically iconic items of clothing,” she said. “T-shirts are inclusive of age, gender and culture.”

The company has expanded to more specialty items like fleece joggers, hoodies and polo shirts. It wants to expand even more to be able to fully outfit customers every day.

Apparel recycling is absolutely going to be a trend that catches on in the future. Green initiatives are already becoming mandatory for companies across multiple industries, but consumer tastes are shifting to a point where people want products produced ethically, sustainably and with organic materials. If they can limit waste in the process, that’s definitely an added bonus.