What Your Logo’s Color Says About Your Company

Understanding the science behind color could increase the effectiveness of your company’s branding methods.

When it comes to identifying your brand, your logo is probably the first thing your customers will think of.

While honing the narrative and message behind your logo
should of course be your primary concern, research suggests that your
logo’s design–and specifically its colors–have more bearing on your
customers’ opinions than you might think.

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QR codes take off!

QR codes take off! Connect and Measure your promotion in an instant!

by Helen Leggatt

As the number of Smartphones being used around the globe increases so, it seems, does the popularity of quick response (QR) codes among businesses large and small. Even the USPS is encouraging mailers to use the device on mailings.

QR Code use has skyrocketed in past months. Earlier this year Mobio reported a 1200% rise in QR code scanning.
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Schick Quattro Tour Evokes Shaving

Schick Quattro Tour Evokes Shaving, Sans the Shower

The Grove in Los Angeles has become a gathering place for throngs of women—young and oldish—since the sexy actor Mario Lopez began hosting the entertainment news show “Extra” from that location making it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick off its mobile marketing tour on Saturday.

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SnowEd In -The Great Chicago Blizzard of 11′

SnowEd In -The Great Chicago Blizzard of 11′

‘Weather’ you were scoffing at the weather man’s predictions and the mass hysteria that ensued, or stood in lines at stores that were comparable to the Batman ride at Six Flags, you’re life was affected in some way by the blizzard. You have by now watched more hours of the news in one day than you do all week and you still cannot fathom being stuck on LSD (Lake Shore Drive for the non-Chicagoans.) And for those of you who had a rough trip on the LSD, and then my heart goes out to you. I don’t know how long I would have made it. Either way, for the believers and non-believers, the blizzard of 11′ hit hard.

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Ask Ed: How to Increase Trade Show Attendance

Dear Ed,
We are a regional franchisor with 165 total Franchisees and we are always looking to increase attendance at our trade show events. Having failed in the past, we heard that you are experts in creating promotional campaigns that have measurability. We really like direct mail as the method to grab the franchisee’s attention because it is personal and the person has to look at it and hopefully touch it, reaching two sensory points. You may ask, “Why do you continue to use direct mailing even though the results aren’t what you are looking for?” In my opinion you can’t get any more personal than sending something covered in your very own saliva. Also, we typically change themes every year. And since my employees are recent college graduates, the only themes that come to their minds are toga, highlighter, and anything but a cup party; and seeing how we would like to keep the title as a “professional” company, I had to go against those ideas. So Ed, what ideas do you have for us?

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