What Your Logo’s Color Says About Your Company

Understanding the science behind color could increase the effectiveness of your company’s branding methods. When it comes to identifying your brand, your logo is probably the first thing your customers will think of. While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and […]

QR codes take off!

QR codes take off! Connect and Measure your promotion in an instant! by Helen Leggatt As the number of Smartphones being used around the globe increases so, it seems, does the popularity of quick response (QR) codes among businesses large and small. Even the USPS is encouraging mailers to use the device on mailings. QR […]

Schick Quattro Tour Evokes Shaving

Schick Quattro Tour Evokes Shaving, Sans the Shower The Grove in Los Angeles has become a gathering place for throngs of women—young and oldish—since the sexy actor Mario Lopez began hosting the entertainment news show “Extra” from that location making it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick […]

Ask Ed: How to Increase Trade Show Attendance

Dear Ed, We are a regional franchisor with 165 total Franchisees and we are always looking to increase attendance at our trade show events. Having failed in the past, we heard that you are experts in creating promotional campaigns that have measurability. We really like direct mail as the method to grab the franchisee’s attention because it is personal and the […]