Understanding the science behind color could increase the effectiveness of your company’s branding methods. When it comes to identifying your brand, your logo is probably the first thing your customers will think of. While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and […]
QR codes take off! Connect and Measure your promotion in an instant! by Helen Leggatt As the number of Smartphones being used around the globe increases so, it seems, does the popularity of quick response (QR) codes among businesses large and small. Even the USPS is encouraging mailers to use the device on mailings. QR […]
Offering 300,000 Miles Sweepstakes That Tips Players to Other Services The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles … at least for a bit.
Schick Quattro Tour Evokes Shaving, Sans the Shower The Grove in Los Angeles has become a gathering place for throngs of women—young and oldish—since the sexy actor Mario Lopez began hosting the entertainment news show “Extra” from that location making it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick […]
SnowEd In -The Great Chicago Blizzard of 11′ ‘Weather’ you were scoffing at the weather man’s predictions and the mass hysteria that ensued, or stood in lines at stores that were comparable to the Batman ride at Six Flags, you’re life was affected in some way by the blizzard. You have by now watched more […]
Dear Ed, We are a regional franchisor with 165 total Franchisees and we are always looking to increase attendance at our trade show events. Having failed in the past, we heard that you are experts in creating promotional campaigns that have measurability. We really like direct mail as the method to grab the franchisee’s attention because it is personal and the […]
PYRAMID Award winner for "Best Self Promotion"
2010 • 2011 • 2014
2010 • 2011 • 2014