Storytelling Builds Better Brands (For Promo Businesses and Their Clients)

By RJ Hagel for Storytelling is ingrained in each and every culture. It’s been part of our livelihood since the beginning of time. Stories—including the ones told through marketing—are consumed in different ways, and we build emotional connections not just with the story itself, but with the environments we consume them within. If I were […]

It’s Free. It’s Fun. Why Silicone Valley Loves Swag – and how it’s changing.

San Francisco Chronicle – by Carolyn Said  July 21, 2019 Scan your closets and drawers. Chances are, you’ll find T-shirts, tote bags and baseball caps emblazoned with logos and slogans of conferences you attended, products you bought, nonprofits you supported, companies that wanted to sell you stuff. A majority of Americans own branded pens, drinkware, […]

25 Facts about Promotional Products

Do you have a prospect that is considering incorporating promo products into their marketing mix but is maybe concerned about ROI? Let the facts do the talking! We’ve got 25 useful facts and stats to back up your sales and marketing strategy! Aaaand, we’ve pulled them together in a shareable infographic to help you show prospects and clients […]

The Psychology of Colors in Marketing

By Dashburst for Do you feel serenely calm when surrounded by green fields and blue skies? Have you ever asked what does the color red represent and why you feel slightly alarmed when staring at a red stop sign? Color psychology study’s hues as a determinant of human behavior, and it is used by […]