Old Dogs, New Tricks

By Charles Pappas for Exhibitor Magazine Idexx Laboratories Inc. unleashes a slew of marketing tactics at the Western Veterinary Conference – everything from augmented reality to chocolate dog poop – and tops its sales goal by nearly 200 percent.  When Idexx Laboratories Inc. began planning its strategy for the 2018 Western Veterinary Conference (WVC) in […]

B2B Marketing Strategies For The New Year

By Tom Tauli for Forbes Magazine Marketing in the B2B world is always tough. Let’s face it, the topics can be a bit dry, at least compared to the consumer segment. So with the year coming to a close, it’s a good idea to think about new approaches. What are customers looking for? What will […]