Old Dogs, New Tricks

By Charles Pappas for Exhibitor Magazine Idexx Laboratories Inc. unleashes a slew of marketing tactics at the Western Veterinary Conference – everything from augmented reality to chocolate dog poop – and tops its sales goal by nearly 200 percent.  When Idexx Laboratories Inc. began planning its strategy for the 2018 Western Veterinary Conference (WVC) in […]

B2B Marketing Strategies For The New Year

By Tom Tauli for Forbes Magazine Marketing in the B2B world is always tough. Let’s face it, the topics can be a bit dry, at least compared to the consumer segment. So with the year coming to a close, it’s a good idea to think about new approaches. What are customers looking for? What will […]

The 12 Dumbest Things to Do with Giveaways

By Candy Adams for Exhibitor Magazine At almost every trade show, exhibitors give away countless promotional items in hopes of influencing attendees’ decisions to buy their products and services. Whether you call them promotional items, premiums, adcentives (advertising incentives), tchotchkes, or swag, exhibitors distribute pens, hats, T-shirts, and coffee mugs by the box full, hoping […]