When Chicago Gives You Lemons, It’s Time to Make Lemonade

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Beginning February 1st, 2017, a checkout tax of 7 cents per bag was officially added at all Chicago retailers, from massive chain stores to mom-and-pops — as the city’s latest bid to curb the use of disposable bags.

While city retailers get ready to administer this new tax, consumers need to start gearing up to bring their own bags… or foot the bill. So you’re probably wondering why we brought this up. You have enough to deal with, why would you want to be bothered by this?

What if there was a silver lining? What if the Chicago bag tax was actually beneficial for you and your business.

Surprise surprise, it is!

Through investing in reusable bags, not only are you promoting your brand as being socially responsible and caring about the state of our planet, but you’re saving money and branding your business all at the same time. It’s a win-win-win situation… for you.

According to Ipsos, a global independent market research company, 71% of adults consider themselves aware of the positive or negative impact the products they buy have on the environment, with 57% stating that this is something they consider on a daily basis. This presents you with an opportunity… to show your customers that you share their concern, and that by trusting your brand, they are a supporting a company that is actively involved in improving the state of our environment.

Today, more than ever, people are taking an active role in the purchase of Eco-friendly and sustainable products. So it makes sense for your business to clasp onto that passion and promote it with your own logo.

Still not impressed?

BAG

Not only are they beneficial on an ethical level, but they also have an advantage when it comes to aesthetic. Reusable bags come in a variety of shapes, sizes, and colors, leaving personalization completely in your hands! You are able to match colors and styles to the rest of your marketing strategy, and provide bags that individuals genuinely want to carry around.

Not only that, but reusable bags represent walking billboards for your brand, as they are taken to school, work,the grocery store, and basically any other daily activity that requires an extra pair of hands. Thus, your audience extends beyond the owner of the bag, and involves friends, coworkers and anonymous passer-by’s who will be thoroughly impressed by the versatile and Eco-friendly product that has your company name on it.

Another great feature? Many reusable bags can be folded and stuffed into small carry pouches for you to clip onto your car keys, handbag, or briefcase. This means that your customers have a bag ready to go whenever they need to head down to the supermarket or clothes store, with your logo across it.

At this point, there really isn’t a good enough reason not to invest!

Call us at 312.440.1800 or email us at team@edventurepromotions.com and we’ll help you find the right products for any occasion.

 

 

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