Your Business’s Role In Implementing Eco-Friendly Solutions

By Ashley Summers for Blue & Green Tomorrow

The call to implement better environmental policies has become more urgent now than ever. Threats to our mother earth are mounting at an alarming rate. Inside Climate News issued a report on the state of global warming a couple years ago. They said that the polar ice caps are melting at an accelerated pace, which is already having implications at lower latitudes. This could cause serious consequences for coastal cities around the world.

Why More Businesses Are Taking Green Initiatives

As a result, businesses are under more pressure than ever to play their part in addressing climate change. John Boitnott of Inc. points out that they are taking more steps than ever to go green. They aren’t just using renewable materials. They are revamping their strategy from top-to-bottom. They are working on fixing their supply-chain models to take shorter routes to use less energy, avoiding using unnecessary paper and doing plenty of other initiatives.

These steps are helping in a lot of ways. It might stave off regulators, who are more than eager to hold their feet to the fire to make them operate in a more eco-friendly way.

What is Your Company’s Role in the Fight Against Climate Change?

There have been reports of erratic climate patterns, animals migrating out of their natural habitat, extreme weather conditions and many other concerns. As the stewards of this planet, humans must shoulder the responsibility of taking care of our environment for all species.

Countless organizations and businesses have participated in various programs to promote better lifestyle habits to improve health and sustainability. Companies are shifting to marketing strategies that influence consumers purchasing decisions to advance social responsibility. Here are some ways in which your business can contribute to the cause.

Go paperless

As much as possible, skip paper transactions. Make use of electronic receipts or sales invoice. Try to communicate with email or mobile phones. If the paper cannot be avoided, make sure you are using eco-friendly paper.

The term “post-consumer waste” (PCW) refers to recycled paper made entirely from post-consumer waste. In other words, it is waste that has been recycled instead of discarded in landfills or used by the same factory to create more products. Paper stock that is not 100% made from post-consumer waste is likely to have non-recycled material in it. Therefore, choose banner printers that use 100% PCW paper stock when printing your marketing materials such as banners, flyers, and business cards.

Reduce your company’s carbon footprint

Not only does this step save your business some money, but it’ll also allow for it to be regarded as an eco-friendlier and a socially-responsible organization. A Nielson report showed most customers prefer green brands.

Some ways to reduce your company’s carbon footprint include enabling power saving mode for appliances and electronics that are used intermittently, recycling metal components in old computers, switching to rechargeable batteries, maximizing natural light, and ensuring the use of energy efficient appliances in your office. Go the extra mile, literally, by possibly walking to work or using public transport instead. Alternative fuel options such as biodiesels and ethanol-doped gasoline can also be considered for your own vehicle.

Partner up with other companies to achieve a common goal

Two is better than one after all. Look for, or cook up, possible partnerships with like-minded businesses and together take actions towards sustainability. Brainstorm on ideas and create products, services, or events that can improve your environmental impact and develop strategies for a collective paradigm shift where our economy is characterized by reduced consumption of natural resources and recycling. Also, through partnerships, you are able to generate more support for some non-profit environmental organizations so that you can shed more light on their causes.

Conclusion

Running an eco-friendly business is more beneficial than we realize. You are saving money which is good for your business, you are fostering a healthy business environment which is good for the economy, and you are saving energy which is good for the environment. There really is no losing end in a venture like this.