Hold on for Higher Prices for USB Flash Memory because of Apple Supplier Fire…Biggest Chip Price Rise in 3 Years. 


This story was posted in Bloomberg By Jungah Lee – Sep 6, 2013

Prices for memory chips used in smartphones and personal computers surged 19 percent, the most in three years, as SK Hynix Inc. (000660) suspended operations in China after a factory fire. 
Shares of the Apple Inc. (AAPL) supplier fell. 

The blaze occurred Sept. 4 during the installation of equipment at a factory in Wuxi, China, manufacturing dynamic random-access memory chips for SK Hynix, the world’s second-largest maker. The fire burned for about 90 minutes, the Icheon, South Korea-based company said. One person suffered minor injuries.The price of benchmark DDR3 2-gigabit DRAM jumped 30 cents, the biggest increase since September 2010, to $1.90 yesterday, according to DRAMeXchange, Asia’s largest market for the components. The surge underscores growing concerns that makers of mobile devices and PCs will suffer rising component costs due to potential supply shortages, since SK Hynix makes almost onethird of the world’s DRAM chips.

“It will take at least half a year before SK Hynix’s damaged clean room is fully rebuilt,” market
research firm TrendForce said in a report yesterday. “Such an event is likely to cause the price 
uptrend of PC DRAM and mobile DRAM to continue throughout” the fourth quarter. 

Chipmaker Shares 

SK Hynix shares fell 3.7 percent to close at 27,100 won in Seoul today, while the benchmark Kospi index rose 0.2 percent. Competitor Micron Technology Inc. (MU) closed at its highest in almost seven years in New York trading yesterday.

SK Hynix, which makes half of its chips in Wuxi, held a 30 percent share of the global DRAM
market in the second quarter, following Samsung Electronics Co. (005930)’s 32.7 percent,
TrendForce said Aug. 8. Samsung rose 0.3 percent to 1,369,000 won today. 

If the Wuxi factory’s production is halted for more than a week, substantial shortages could lead to higher prices, benefiting all memory-chip manufacturers, Sanford C. Bernstein & Co. said in a
report today.

SK Hynix’s customers include Apple, Samsung, Lenovo Group Ltd., Dell Inc. and Sony Corp.,
according to data compiled by Bloomberg. Apple, Samsung, Lenovo and Sony all are releasing new flagship smartphones this year as they compete in a market estimated to be worth $280 billion, according to data compiled by Bloomberg. Apple will debut a new iPhone on Tuesday, a person familiar with the matter has said.

Clean Rooms

“We are still investigating the extent of damage,” SK Hynix said in an e-mailed statement Sept. 4. “Currently, there is no material damage to the fab equipment in the clean room, thus we expect to resume operations in a short time period so that overall production and supply volume would not be materially affected.”

Chips are made in a room that is thousands of times cleaner than a hospital operating room,
according to a definition on Intel Corp.’s website. 

Lenovo has an adequate supply of chips for the third quarter, Mark Stanton, director of operations communications, said in an e-mail today.

Normal production at SK Hynix is expected to resume in about a month, Seo Won Seok, an analyst at Korea Investment & Securities in Seoul, said in a report yesterday. “The operational shutdown will cause a global PC DRAM supply shortage,” he said.

SK Hynix on July 25 posted profit that exceeded analysts’ estimates, buoyed by rising prices of
semiconductors. Second-quarter net income, excluding minority interest, rose to 946.8 billion won ($865 million) from a loss of 53 billion won a year earlier.

Lower-end smartphones will drive demand for DRAM chips in the second half, SK Hynix said in an e-mailed statement in July, and there is limited second-half supply growth for memory chips.
To contact the reporter on this story: Jungah Lee in Seoul at jlee1361@bloomberg.net
To contact the editor responsible for this story: Michael Tighe at mtighe4@bloomberg.net

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