Running an ecommerce business is no different than running a brick and mortar shop. Except for the fact that it’s totally online with a few phone calls here and there.

Besides the lack of live interaction, the customer is still browsing around looking for a product or service that you have to offer. You still need to be engaging, build trust, and help them make a buying decision.

In this post, we will cover some innovated} ways to boost your e-commerce business.


Important Service Offerings Your Ecommerce Business May Be Missing

Ecommerce Business

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There are a number of service offerings that a brick and mortar shop provides to a shopper in person. The result of that experience builds trust, credibility, and loyalty. A lot of times those experiences can be lost in shopping online, but it doesn’t have to.

We found a few online service offerings to heighten the customer experience and ultimately boost sales.

  1. 24/7 live chat. That sounds extreme, but you never know when people are going to want to shop. And there are plenty of resources out there that can make the live chat process easier than you think. Check them out here.
  2. Referral programs. First time visiting a site? One way to ease the stress of buying a product from a new company/brand the customer has no history with is by being referred. Make it easy for current customers to tell their friends and family. Then reward them. Referral programs are very popular. Never done one before? Click here for some ideas.
  3. Social media customer service. Not only is it nice to be able to chat one-on-one via the chat box on the website, but to have the convenience of social media customer service is even better. People are not always on your site, but might want to ask a question. Make it easy and accessible to them. Find out more by clicking here.

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How the Ecommerce Model is Driving Profitability

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With “Fulfillment by Amazon” changing the face of ecommerce, here’s how you can capitalize on the new business model.

Selling your products or even merchandise on Amazon could be an amazing opportunity to expand your reach and leverage the gargantuan platform.

The customer base is light years ahead than any other ecommerce platform. Why not take advantage of finding new customers?

The FBA model also allows you to forget about the other small tasks of selling online. They do all the shipping, customer service, and returns. The model is a definitive way to grow your ecommerce business.


How to Earn and Keep a Customer’s Trust?

customer's trust

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Building customer trust is one of the fastest ways to boost your sales. The faster your customer trusts you, the more sales you will collect and the value of the customer will be higher.

These are a few ways to help you generate greater trust between your online ecommerce site and the customers you cultivate.

  1. First Impressions. It takes 2.6 seconds for a customer to form an opinion of your brand online, according to a research done at the Missouri University of Science and Technology. Everything on your website matters – logo, menu placement colors, etc. including the entire user experience. Things like a heatmap can help you identify the areas of improvement. Want to see how a potential client interacts on your website? You can. Hotjar helps you understand your client from what they want, what they care about to how they interact on your site. Click here to test it out.
  2. Social Proof. There is nothing like knowing why other people shop with you. Testimonials, reviews, and referrals are all easy ways to build social proof. Have them strategically placed throughout your website will help build trust immediately.
  3. Content. Your content is where people start to build that relationship. And we all know from watching Dr. Phil, relationships are built on trust. Content is the foundation of any great online relationship. Click here to learn about 4 essential relationships every content marketing strategy needs.