While many of us were still oohing and ahhing over the touchscreens on our phones, augmented reality crept up on us and became, well, a reality.
According to Digi-Capital fundamental, “Augmented Reality Report Q2 2015,” the AR market is expected to reach $150 billion by 2020. The core advantage for business in AR development for smartphone and tablets is that the hardware is available, and the usage is intuitive and understanding.
Innovations offer new opportunities for a vast number of markets, including: banking, real estate, healthcare, and manufacturing just to name a few.
Not only will AR change the way we handle e-commerce, allowing for virtual fitting rooms or trying out new furniture without having to move a finger, but it will facilitate and accelerate the building processes in terms of manufacturing. AR will also lend itself towards education and training through providing entirely real psychological and physical experiences allowing for authentic virtual experience to be implemented in real life.
Not to mention, AR benefit the travel and tourism markets by offering tourists routes and directions to desirable destinations, translating signs on the street, as well as giving information about sightseeing by adding an additional reality to one you may not be entirely aware of. All in all, the advantages of AR are boundless and can aid in virtually all markets.
It’s no surprise then, that everywhere you look, companies seem to be reinventing themselves around new apps, new technology and new ways of reaching customers with 21st-century products and services.
Keep up with today’s technology-driven world with Augmented Reality
Each of these scenarios is entirely possible with augmented reality. Augmented reality has the potential to change a range of consumer experiences, from how people find new products to how they decide what to buy. It works by enhancing the physical environment you see by overlaying virtual elements, such as information or images over it, either through displays or the camera view on your smartphone.
This all sounds great, we know, but how can it benefit your business? Turns out, in a lot of ways.
First, augmented reality gives viewers real-time information. This allows your business to update its augmented reality experience as it goes, for viewers to learn current facts and figures about your products or services.
Another benefit? Augmented reality allows you to mix work with play. You are able to get consumers involved… in a fun way, while showing everything your business has to offer them.
When your business stays up-to-date on the latest technology, it demonstrates the ability to adapt quickly. Consumers are more likely to trust a business they identify with and augmentation literally reaches out through their screens to create both a fun and memorable experience for everyone.
If you’re still not convinced on the benefits of AR…
Five benefits of AR for marketing:
Unique Factor: Give your consumers something your competitors don’t have yet.
Word of Mouth: Social sharing increases the acquisition of new customers.
Personalization: A change to create something unique and express your individuality is much more engaging than standard media content.
Content Quality: Give users a tool for creating the content they couldn’t do before by themselves.
Interactivity: Excite users with content that interacts with mobile application, again and again.
How can you get started sooner rather than later?
Think of your consumers’ needs and wants and how that relates to augmented reality. What are the goals of your business and how can augmented reality benefit them? In a world run by technology, preparing your business materials for convergence will set you up for future success.
Through embracing the virtual world, you can continue to grow in the real world.
Fortunately, Edventure has experience with augmented reality technology, and we hope to figure out together how it can best benefit you and your business.
Call us at 312.440.1800 or email firstname.lastname@example.org to learn more about how to make the most out of technology.